I’m a brand strategist, designer, maker, and story collector with a passion for start-ups, solo projects, and small business. One of my favourite things to do is to listen to someone’s business story and figure out how to help shape it.
I look forward to meeting you.
I am fascinated by entrepreneur stories. It takes courage and faith to leave the security of a job and head out into the unknown world of being your own boss. To me, these success and failure stories are our modern myths and I’m grateful for the opportunity to help shape and tell them.
I’m a big picture thinker. I’m not often affected by dramas of the moment and believe that pretty much everything can be worked out. This makes me a steady partner for my clients, many of whom come to me overwhelmed or stressed over what to do next and how to do it well.
I believe that design without strategy is simply decoration. While I love beautiful things and think they hold much value, beauty alone will not move your business forward. I value strategy and thinking beyond just design. I’m fascinated by what motivates behaviour and I apply that to helping my clients discover exactly what drives their perfect people.
I don’t remember a time when I wasn’t drawing pictures or writing stories. In fact, my grade one career wish was to be “a draw-er”. I love to think about my client work as creative projects, rather than simply websites or logos. There’s a lot of opportunity to create things that are entirely unique when you don’t restrict yourself to what can be done in a computer.
I have a degree in Fine Arts, training in classical animation, and I’m inbound marketing certified. I’ve taught myself more software packages than I can count and I’m obsessed with books on business and branding. I’ve been working professionally for twenty years for everyone from start-ups to Fortune 500 companies on projects ranging from websites to video games.
I am ENFP
“ENFPs, like all their Diplomat cousins, are shaped by their Intuitive (N) quality, allowing them to read between the lines with curiosity and energy. They tend to see life as a big, complex puzzle where everything is connected…and are always looking for a deeper meaning.” Learn more
I am The Trendsetter
“Trendsetters are competitive and ambitious. They sense what the next big thing will be. Often admired, and sometimes envied, their creative approach gives them an advantage.” Learn more
WHAT OTHER PEOPLE ARE SAYING
I could not have envisioned (let alone designed and built!) the website that Linsey created for me. She made the copy come alive and up levelled the presentation of ideas to a whole new realm. The first sample she sent blew me away and I was amazed at how remarkably smoothly it all came together.
Linsey’s boundless creativity, knowledge of current trends and commitment to developing the site for the needs of my industry and the people I work with was evident throughout the process.
I appreciated her direction when I was unsure what was best and also her flexibility and responsiveness to my ideas and questions (even the silly ones). She is a knowledgeable guide, patient and innovative collaborator, and all around fabulous person to work with. I would not hesitate to recommend Linsey to anyone looking to launch a big idea! She is exceptionally good at what she does.Karen Gilbert
Linsey is incredibly talented and I was amazed at how quickly she knew *exactly* what I wanted, right from the very first designs she sent.
She also makes it easy to work together, as she’s flexible and able to turn somewhat vague requirements at times into perfect solutions.
I am beyond thrilled with my new site, and looking forward to having an opportunity to work with her again in the future.Alyssa Burkus
When I started my first business I didn’t know the first thing about branding – I thought all it consisted of was a logo; boy was I wrong… I made all the classic beginner-entrepreneur mistakes and I was definitely in need of help.
From day one, Linsey was extremely easy to work with; mostly due to the fact that she was totally patient with me and very willing to teach me what I knew almost nothing about. She came in and instantly gave our company a credible visual identity and took over the reins as Creative Director. From that day forward, that entire headache was off my plate and in immensely capable hands; you have no idea how valuable that is until you do it. In the 2 years since, the compliments I’ve received from the public and customers have multiplied by 10 times!
Hiring Linsey was the best decision I made for our company.Michael Lavigne
I can’t believe how it’s all come together. I had my business partner take a look at it for the first time in a long time today and her reply was “Linds, I want to hire you!” She said it’s better than she ever imagined that it could look and thinks it really is me.
I absolutely love the final product.
I know I am extremely particular and detail-oriented but there isn’t anything I’d change. So THANK YOU for everything!Lindsay Reid
This is OUTSTANDING! I can’t believe how well you translated our ideas into key messages and an action plan for moving forward. I love all of the ideas and can’t wait to go through this in more detail.
It is so nice to have this structure that helps to support our thoughts and how we can best take steps towards our goals (otherwise we get lost with so many great ideas and plans… and not a clear strategy!).
THANK YOU!! I’m so glad we are working with you 🙂Lauren Capozzi
Linsey’s talents go far beyond that of just being an exceptional graphic designer.
Her insight and years of industry experience make her an invaluable asset on any project.
Her passion for her work and attention to detail ensures that I never have to question the contributions Linsey makes to a job.Jake Reimer