I WRITE ABOUT BRANDING & DESIGN

A collection of my thoughts and opinions. Often illustrated.

Building a Stand Out Brand (Part 2): Battling Boredom

If you haven't read Part 1 of this series, you may want to read that first. A few years ago, my son went on a camping trip with his school. One evening, once the sun was gone, the kids played a game called "Mission Impossible". The mechanics of game play don't matter,...

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Building a Stand Out Brand (Part 1): Battling Confusion

Without question, the biggest battle my clients face is with invisibility, and for good reason. If your desired audience can't see you, they can't learn what you think or connect to your ideas. You can't capture their imagination, prove that you can help them, and...

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How “Start With Why” is Failing Entrepreneurs

If you’ve been around the online business world for a hot minute, you’ll see loads of entrepreneurs talking about “their why”. They are looking for it, finding it, posting about it in Facebook groups, and hashtagging it all over Instagram. But...

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Three lies about being prepared

I recently finished reading Stephen Pressfield's amazing “War of Art” in which he argues that the only thing that keeps us from succeeding is resistance. Resistance shows up in a gazillion ways, all of which are designed to keep us from actually doing anything to...

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Why a style-free designer is exactly what you need.

I belong to several business groups on Facebook. In most cases, they are full of entrepreneurs at various stages of their business journey who have banded together to network, support each other, and hopefully find clients & partners with whom to work. Every so often,...

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To hell with experts

I am not an expert. In fact, I’m suspicious of anyone who calls themselves one. The Internet is riddled with “experts” who will help you find your purpose/live your dream/make six figures/lose weight/gain another 1000 Facebook likes…. If there’s something you want to...

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The power of AND

Last weekend during the typical “kids, time to clean your rooms” time, I came to the realization that my daughter has been not so much cleaning, as two-handing everything deep under her bed. “Out of sight, out of mind” may be a good strategy when it comes to...

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On being a reluctant artist

I never meant to be a designer. I took all the high school courses to enable myself to enter any university faculty. I took chemistry and physics and calculus just in case. I took English Literature because it was really recommended as a basis for first year English....

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